Nureva: Calgary's audio conferencing startup

March 23, 2022
Innovation Technology
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Calgary-based Nureva is positioned to revolutionize audio conferencing for businesses, classrooms and universities across North America. Designed to support advanced audio capabilities, Nureva’s patented technology fills a space with thousands of virtual microphones for elevated sound quality in the room and on the other side of the world.  

As industries are transformed by the rapid pace of digitalization, Calgary companies like Nureva are at the leading edge. In fact, Calgary companies are estimated to lead the $20 billion spend on digital transformation in Alberta from 2021 to 2024. 

“There are so many things going for Calgary,” said Nancy Knowlton, President and CEO, Nureva. “We have a well-educated, technologically experienced and entrepreneurial workforce – but it’s our unique willingness to take on new challenges that makes Calgary different.”  

Knowlton is no stranger to building industry-disrupting tech startups in Calgary. Together with her husband David Martin, Knowlton co-founded SMART® Technologies Inc., an interactive whiteboard company that transformed the way organizations communicate and collaborate. 

Guided by many of the same people who established SMART® Technologies, the city’s signature entrepreneurial spirit and talent with a can-do attitude are recognized as cornerstones for Nureva’s success.  

Retaining, training and attracting highly-skilled talent in Calgary is a focus of the economic strategy Calgary in the New Economy and Knowlton gives credit to the region’s universities, including the University of Calgary, and established energy sector for building a workforce that’s comfortable with high-tech.  

According to a recent study by the Brookfield Institute, Calgary has the highest concentration of high-tech workers of Canadian cities. 

With the increase in remote work and education, Knowlton sees the shift to a more digital world in Nureva’s favour. The company plans to grow its team substantially and introduce additional technology to become a comprehensive conferencing solution.  

For the full story on Nureva and other innovative Calgary companies, visit  Live Tech, Love Life. Check out the tech ecosystem page  for local career opportunities across diverse industry sectors. 

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