Request for Proposals: Calgary Brand Creative Strategy & Execution

September 20, 2022
Research & Reports Strategy
RFP CED corporate strategy

Calgary Economic Development invites Calgary-based qualified firms to submit a proposal for the Calgary Brand Creative Strategy.

Over the past several years, Calgary Economic Development, Tourism Calgary, and the City of Calgary have worked collaboratively to build a brand strategy, story and framework to create a distinct and sustained brand for Calgary.

Without a doubt, recent times have brought incredible change and challenges to our city, communities and businesses. This change resulted in the need to assess how our current story resonates and aligns with our internal and external marketing efforts, and how it is currently serving to strengthen Calgary’s competitive identity – locally, regionally and internationally.

Following a comprehensive engagement process, an updated brand statement has been developed and validated as the right story for Calgary that we should tell locally, nationally and internationally. We are looking for the right partner to help us move to the next phase and develop a creative strategy and expression for it that will unify the community around its storytelling.

Proposals must be submitted via email and hardcopy by 16:00 MST, October 12, 2022 to: Jennifer Arthurs, Senior Director, Marketing & Communications 

Questions must be submitted via email by September 30, 2022 to: Jennifer Arthurs, Senior Director, Marketing & Communications 


Download Request for Proposal 


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