Perceptions of the Calgary economy are slowly improving and leaders are feeling optimistic about 2018. A new survey of business leaders for Calgary Economic Development and the Calgary Chamber confirmed leaders recognize that this is not the same business cycle and new ideas are needed.

“There is optimism for the year ahead,” concluded the report from Calgary research firm Stone Olafson that reflected responses of 989 local business owners and senior company executives in an online poll conducted from November 9 to 25, 2017.

The survey’s Business Confidence Index found optimism about the economy has increased to 64.2 points from 60.8 in the spring while the outlook for company performances declined slightly to 78.2 points from 79.4. The report states “while the overall health of the local economy is slowly rebounding, the trickle-down impact on businesses themselves has yet to be felt.” In dealing with the new economic reality:

  • 52 per cent of respondents are working to secure new clients
  • 43 per cent are focusing on improving productivity
  • 39 per cent are focused on entering new markets.

“It’s encouraging to see so many companies working to secure new customers or entering new markets as they adopt a mindset that ‘business-as-usual’ won’t get the job done,” said Mary Moran, President & CEO of Calgary Economic Development. “The focus on integrating technology that improve productivity and operational efficiency will pay long-term dividends for our companies.”

Calgary Business Leader Market Perceptions Report

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