Managed by an independent Board of Directors, Calgary Economic Development is a not-for-profit corporation funded by the City of Calgary, other orders of government, community partners and private sector through the Action Calgary program.
This role is all about the written word – telling Calgary’s incredible story and persuading businesses and investors to be part of energy. This position has the primary responsibilities for writing the promotional content produced by the Calgary Economic Development team – this includes articles, media & lead generation pitches, website content, presentations, news releases, and collateral. It is also the eagle-eyed editor for the rest of the Marketing & Communications team. This role focuses on our HQ, business and investment attraction strategy.
Key responsibilities for this role are:
Manage the content strategy for all channels (strategy, budget & reporting)Execute on the plan to deliver on-brand, timely, and strategy content that enhances the organization’s business and investment attraction efforts
Lead the earned-media strategy - develop the storylines, identify the target media and pitch, track media activity
Provide on-brand writing support for:
Let’s talk about you:
You see the world in terms of stories. You find the best ones and when you tell them, people respond. Hopefully you inspire your audiences share the story broadly. You have probably written more pieces that you can even remember. You ask great questions, dig for more details, and make every word earn its place.
You enjoy being a part of a team that is collaborative, passionate and driven to continually up the ante. You have a passion for Calgary and are excited at the prospect of working on projects that build on the energy of our community. You are creative and collaborative, and thrive in a fast-paced environment. You manage multiple projects, demands and priorities with thoughtfulness and composure.
Education:Bachelor’s degree in Journalism, Public Relations, Marketing, Communications or other relevant experience.
Minimum of 7 to 10 years of progressively increased responsibility in copy writing, communications and media relations
Experience building content plans and developing different types of articles, media pieces, social media posts
Media relations experience that includes building relationships with key journalists and developing pitches
Proven experience in brand management in an online environment. Understanding of the business audience, content plans, and bringing a variety of writing styles into a single voice
Key Competencies for this position:
Strong writing and editing skills – the ability to write in clear and concise messages. Proven problem solving skills – a strategic thinker
Effective time management in a fast paced ever changing environment
Interpersonal with strong verbal communication skills
Innovative, creative, hardworking – and loves being part of the energy of Calgary
Proficient with Microsoft office applications. Design skills in Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver and Indesign) an asset
Experienced in working with content management systems an asset
Great attention to detail
Unique working conditions:
This position may require long and/or irregular hours including attendance at a number of businesses functions and special events. The incumbent must be able to work effectively within a team environment and maintain composure when under pressure. The incumbent must be able to balance and prioritize demands for information from a variety of sources, both internal and external, and deal effectively with politically sensitive as well as confidential information.
Complexity of duties:
This role requires strategic thinking, writing and editing abilities, multitasking, extreme attention to detail, focus on goals without losing perspective of overall communication strategies and excellent team work. Contact with the Office of the Mayor, city administrators, all levels of government officials, community and business leaders and the media, both locally, nationally and internationally, is an expectation for this position. The actions and messages from the incumbent reflect on the organization and the City of Calgary.
Interested candidates should submit their application in confidence to:
Applications must be received no later than Monday, September 18, 2017 at 4:00 p.m. MT.