With little room for scaling on the West Coast, Calgary took to the streets of Vancouver and Seattle in December 2018, with an experiential campaign, to share the significant benefits for growing a business and a career this side of the Rockies.
In many of the best known tech-hub cities, there is very little room for scaling, in terms of talent and real estate,” said Robyn Bews, Vice President of Business Development at Calgary Economic Development.
“On this side of the mountains, Calgary has undergone some significant structural changes in the past few years. We’ve seen the emancipation of some tremendous STEM talent in our city. We’re sitting with some of the highest levels of employment in the country, tremendous amounts of prime downtown real estate—all the things that people in the tech sector say that they desire, we have in Calgary.”
Coverage of the campaign was picked up by a number of local media including Daily Hive and the Georgia Straight, with a feature in Seattle's Business Magazine to be published in February 2019. Social mentions of #GrowInCalgary garnered over 110,000 impressions from local influencers within the first week.