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Reynold Tetzlaff, Calgary Managing Partner and national energy leader, PwC Canada.
Wil Andruschak © Postmedia Network Inc.

Joel Schlesinger © Postmedia Network Inc.

The energy industry has changed.

It’s not just a matter of finding the commodity, getting it out of the ground, and selling it.

Today’s oil and gas industry is increasingly technologically driven.

In an industry that’s constantly evolving, PwC is helping Calgary companies find their way in the new landscape.

“We’re strategic advisers to companies on how they can embrace the technology revolution and positively impact their business and their customers,” says Reynold Tetzlaff, Calgary Managing Partner and  national energy leader at PwC Canada.

“PwC advises companies across all industries — from agriculture to logistics to tech startups — yet its most profound impact is in oil and gas. We help energy companies stay one step ahead.”

Central to its role is guiding companies through the adoption of new technologies in all business sectors.

“Energy executives don’t just want to know what their peers are doing,”  Tetzlaff says. “They want to know what other large companies in other industries are doing to keep up with the pace of technological change.

“It’s a business-led change where you need to transform the business to adjust to new realities of the industry and, along the way, technologies are adopted to help facilitate that change,” Tetzlaff adds.

“And our philosophy has always been to tailor solutions rather than to push cookie cutter ones on our clients, so we say to them, ‘let’s take a look at the problems you face and solve those problems together.’ ”

PwC’s 800-strong Calgary operation is not only focused on helping businesses be better at what they do, it also has a strong focus on giving back to the community.

“Fostering a culture of diversity and community are two pillars of PwC’s corporate culture around the globe — and Calgary is no exception,” says Tetzlaff.

In fact, diversity is core to PwC, affecting everything the company does, from helping its  clients achieve their goals to volunteer initiatives, Tetzlaff says.

“We have built a team of people from diverse backgrounds recognizing diversity helps PwC better serve clients and the communities in which it operates.”

This story was created by Content Works,Postmedia’s commercial content division, on behalf of Calgary Economic Development.

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