Calgary Economic Development and Tourism Calgary are partnering on a local marketing initiative over the next month with a simple, powerful message that celebrates our city, our people and the countless things that make Calgary one of the most amazing cities in the world.

“It’s important to get people talking about our city. Calgarians are our best ambassadors and the best people to explain the unique spirit of our city to their families and friends down the street or across the country,” says Mary Moran, President and CEO of Calgary Economic Development. “Simply by telling people the things you love about Calgary will make a difference.”

“Through our work of bringing Calgary to the world, and the world to Calgary, Tourism Calgary and Calgary Economic Development are in the optimal position to see the best in our city. There’s no doubt that we’re facing tough times, but through it all, the best parts of who we are haven’t changed,” says Cindy Ady, CEO Tourism Calgary. “We think it’s important to help Calgarians renew their love for Calgary by reminding them of the reasons our city is such great place in which to live, do business and visit.”
 
The focus of this initiative is to highlight the passion and pride that resides within Calgary, with the objective of inspiring Calgarians to become advocates for their city, engage in their community, and to spend locally.

Beginning today, three campaign videos will launch on local broadcast and on-line channels. The video series is designed to capture Calgary’s unique spirit through showcasing the many hands that come together to make Calgary an amazing city.

Calgarians are encouraged to use the #LoveYYC hashtag to celebrate what makes our city unique and build awareness about the many known and unknown things that contribute to making our city terrific.
The campaign will culminate with a city-wide #LoveYYC Day celebration on Saturday, Nov. 5.

Calgarians will be encouraged to explore and experience their city and support local businesses. In turn, all Calgary businesses are encouraged to share their best possible one-day offers to incentivize new customers to try products or experiences and fall in love with our city all over again.

For more information about #LoveYYC:
bepartoftheenergy.ca
@TourismCalgary
@calgaryeconomic

About Calgary Economic Development
Calgary Economic Development is an opportunity-maker, helping to spark and fuel Calgary’s growth. Our job is to connect people with resources that can help them grow their careers or businesses, thrive in new locations or markets, and feel at home in our community. We offer a wealth of information to help everyone succeed and we tirelessly promote Calgary, in Canada and around the world. We’re exhilarated about our role in shaping and sharing Calgary’s story and we’re proud to be part of the energy. For more information, please visit calgaryeconomicdevelopment.com and follow us on Twitter @calgaryeconomic.
 
About Tourism Calgary
Tourism Calgary is Calgary’s destination marketing organization. Representing the tourism industry, and more than 640 partners, we bring the world to Calgary and Calgary to the world for leisure travel, and sport, culture and major events. Tourism in Calgary annually contributes over $1.7 billion in economic impact to the local community. Tourism Calgary also acts as a liaison between tourism-related organizations and partner hotels, restaurants, attractions, tours, activities, retail and service providers, offering services like familiarization tours, site inspections, promotional materials and referral services. Learn more at visitcalgary.com and @TourismCalgary.
 
Media contacts:
Stephen Ewart
Manager, Communications & Content, Calgary Economic Development
403-993-7199
 
Cassandra McAuley
Director, Corporate Communications, Tourism Calgary                                                                  
403-835-0711

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