Brookfield Residential team members, from left, Gisele Danis, vice-president of marketing and communications, Margaret Wu, vice-president of human resources and Brendan McCashin, senior development manager, in the office workout space where Brookfield offers employees daily boot camps.
Wil Andruschak, Postmedia Content Works
Brookfield Residential’s focus is on building healthy communities — both for its residents and its employees.
Every decision, every design and every dialogue circles back to ask: Is this contributing to the health and well-being of individuals, families of all kinds and communities of all stripes?
“Community is essential to happiness — it’s proven in research and, most importantly, it’s confirmed daily by our community residents,” says Gisele Danis, vice-president of marketing and communications with Brookfield Residential.
“We’ve built 63 communities in Calgary over the past 60 years, and residents tell us that their community has an impact on their quality of life. If they can live, work, play and interact and feel like they belong, their happiness increases.
“We don’t only focus on building top-quality product, we also pride ourselves on designing and laying out our streetscapes, parks and gathering places in a way that invites neighbours to talk and meet each other.”
Brookfield has been recognized as an industry leader in the design of communities such as McKenzie Towne, Cranston, Auburn Bay and Tuscany and has earned more Customer Choice awards than any other builder in Alberta.
The firm also participates in inner-city projects and large-scale mixed-use communities such as Calgary’s Seton — the largest development of its kind in North America.
“Seton’s residential neighbourhood was designed based on the Urban Land Institute’s Building Healthy Places initiative,” says Brendan McCashin, senior development manager for Calgary communities at Brookfield.
“The focus is on pedestrian, cycle and open space connections to the amenities of the urban district — regional park, YMCA, numerous shops and services and, of course, the South Health Campus.”
This focus encourages people to leave their cars at home and walk or cycle instead. It was also followed in Livingston — a new master-planned community in Calgary’s north.
With thoughtful design and purposeful strategy, Brookfield creates a place where neighbours, families and friends open up the blinds, gates and front doors and get to know one another.
Brookfield is also a leader in enhancing the quality of life for its employees, because people who live well, understand the value of helping others do the same.
Whether Brookfield is promoting physical fitness, implementing a breakfast program, providing opportunities to learn or offering flexible benefits packages, employees understand their employer values them.
“Working at Brookfield isn’t just a career choice, it’s also a lifestyle choice,” says Margaret Wu, vice-president of human resources.
Brookfield shapes and builds community by investing in initiatives and programs that extend far beyond its communities.
“We collaborate with industry partners who share our values, knowing that when we work together, we can bring people closer together, too,” says McCashin.
This story was created by Content Works, Postmedia’s commercial content division, on behalf of Calgary Economic Development.