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blog - 2012

Innovation, technology, entreprenueurs and sport are GREAT.

Author: Marek Drywa, Global Business Centre Manager Date Posted: September 24 - 2012
Great Britian's new marketing campaign.

Yes, we all agree here, but wait – there is a trick here – one more word in small font… – what is this? Oh, I can see now. It reads: “Britain”. Once again, marketing mavericks got me. So all of these things are GREAT BRITAIN or so at least the new marketing campaign positions it on the British government promotional materials such as banners, publications and websites.

The Global Business Centre, the international arm of Calgary Economic Development, was pleased to welcome Consul General Tony Kay in one of his first public speaking opportunities at a sold-out breakfast for some 45 Calgary business leaders on September 13, 2012.

As hard as it is for this European-Canadian to admit that Great Britain is leading the way when it comes to innovation, technology, entrepreneurs and sport, the British have been leading the world in many ways and nimbly adapting to growing competition and successfully keep challenging the emerging economies with even more.

Great Britain is in the middle of the economic world bridging European Union and North America and through its historical, colonial connections much of Asia and Africa. London is the MOST visited city in the world and one of the top global financial centres and the country has been in the spotlight in 2012 thanks to the Olympic Games, its Royal Family weddings and anniversaries.

This drive to remain a key player has prompted British government to open its first Consulate General in Calgary. The decision announced some time ago by Prime Minster David Cameron on his visit to Ottawa, came to fruition on June 24, 2012 when the newly appointed Consul General Tony Kay arrived in town. He joined the United Kingdom Trade and Invest team in his offices and added new staff serving primary business interest of the United Kingdom.

In the light of the massive investments flowing to Canada’s energy sector from Asia it is only logical that UK government would like to a professional presence in Western Canada outside of Vancouver. Tony Kay, although focused on many other priority sectors, will have no other choice but to stay on the very top of what is happening in the energy mix game. With major heavy weights and export companies such as Shell Canada, AMEC and British Petroleum, regular nonstop flights to London operated by British Airlines and over 1,000 British immigrants arriving in Calgary every year, the connections between Calgary and UK could hardly be more evident. The Consulate General joins consular offices of USA, China, Japan, Mexico and France, in addition to over 30 Honorary Consulates in Calgary.

For more information about the upcoming Calgary Economic Development events please visit: www.calgaryeconomicdevelopment.com/events

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